Facelift is an art project that clearly gives expression to the ambivalence inherent in the medium of photography, an imaging technique that both creates scenarios and therefore illusions, and serves as a realistic, documentary method at the same time. Here, the fundamental choice of motif and the special photo detail point up an analytically artistic posture that reflects the theme of staging onto a meta-level. The artificial construction of a deceptive appearance of real architecture in urban space is not presented in order to unmask, i.e. to deconstruct it, but to show it in terms of its own – definitely depictive – reality and to constitute it pictorially. Thus, the photos of the Facelift series are less commentary than imagistic information about the realness of diverse realities – in the photographic image, in the urban situation and on the printed tarpaulin.
In the field of models and scenarios that artists have been dealing with often and intensively in recent times, Haubitz + Zoche position themselves above all in terms of a unique specificity in that they do not have their photographic models appear as a parallel or counter-reality. Instead, their photos are direct visual revelations of real processes of transformation underway in our immediate environment. Facelift shows with razor-like clarity and outstanding visual skill how profoundly our perception is determined by constructions, imaginings and simulations.
The catalogue was printed on the occasion of the exhibition: Facelift, Landesgalerie Linz (Apr 19 - Jun 17, 2012).
Text: Andreas Neumeister, Martin Hochleitner
Language: German, English
Size: 27,3 x 21 cm, 64 pages
Publisher: Fotohof, 2012